Who We Are

who we are


Christy Gormal | NAWBO-Indianapolis

Christy Gormal

Christy Gormal is a lifelong resident of Indiana and President and CMO of Matchbook Creative. Christy and her partner, Donna Gray, opened Matchbook Creative in August of 2007. Christy has brought in renowned clients and unique projects to Matchbook since its inception. Christy’s past experiences in agencies and at the Indianapolis Business Journal bring publishing expertise, advertising solutions, and sports marketing expertise to the agency. Working heavily in client representation and public relations, Christy is a specialist in sponsor, partner and media relations, as well as athlete and public figure representation. Christy has worked with United States Track & Field athletes, NASCAR, Indy Car, NFL and the NCAA.

Christy earned her Bachelor of Fine Arts in Visual Communication from the University of Indianapolis and completed two Masters of Science degrees, magna cum laude, in New Media (School of Informatics) and Adult Education at Indiana University. Christy has taught Design and Communication courses at IUPUI, ITT-Tech and Butler University. She is currently working with IUPUI’s School of Informatics to design curriculum that supports the transition of students into professionals. Gormal is an active member of the IUPUI School of Informatics and Computing.

Together, Christy and her company, have impacted several organizations and non-profits in the Indianapolis community over the course of the last ten years. They are partners and supporters of the Indianapolis Humane Society, Civic Theatre, Playworks, Ben’s Ranch, NAWBO, NOWIB, Rotary Club of Indianapolis, Indy Do Day, INX, Indiana Conference for Women, the Junior League of Indianapolis, the Rev Racing Motorsports Academy and MSI Youth Foundation.

Gormal currently lives on the Northeast side of Indianapolis with her husband, Kevin, and son, Kixton.

Business Description

Matchbook Creative is a strategic marketing and advertising industry. Matchbook places strategy at the foundation of everything they do to create brands that work, relationships that matter and ideas with impact. They are committed to giving their clients the competitive advantage to achieve their goals. Matchbook represents a diverse team of experts possessing the talents and creativity of an advertising agency, paired with the results-oriented mindset of a strategic marketing firm.

Professional Affiliations and Memberships

  • National Association of Women Business Owners, Indianapolis Chapter
  • Board Member, IUPUI School of Informatics and Computing
  • American Advertising Federation

Professional Certifications

  • Lean Six Sigma Certified
  • Women’s Business Enterprise, City/State Certification

Honors and Awards

  • 2017 Gold Addy Award, Chief Marketing Officer
  • Gold Brand Award and Platinum Campaign Award 2013, Creative Director
  • Gold Addy, 2013 Silver Addy, Creative Director
  • Hermes Award for Best of Show 2012, Creative Director
  • Indiana Historical Highways Brand Contest Winner, Creative Director